Simplicity informing function.
The simplest solutions are truly the purest. While it’s said that form is best when it follows function, that equation doesn’t always assume the application of a minimalist aesthetic.
Boiling down a problem to it’s essence, limiting your conceptual ideation to narrow constraints, considering the simplest of materials, applying production efficiencies, all contribute to solutions that typically result in elegance and practicality.
Somewhere between creativity and utility lies the day to day truth that Circo Labs aspires to tell. That owning one well-designed and thoughtful thing is better than cluttering your life with endless impractical and frivolous things. That elegance is the practiced amalgam of simplicity and functionality. Achieving that simplicity is often a most complex task, but one we continue to strive for.